The upcoming HTC M10 (codename “Perfume”) is as worse kept a secret as any high-profile Android smartphone making the rounds in the headlines. Last week, we got a good close-up of the alleged smartphone in white, and before that, we played CSI agents with a dimly lit photo of the alleged black version. The latter is now posing for the camera again, this time perfectly visible under bright daylight. In addition to the fairly unassuming design with capacitive keys and a Home button placed under the screen, we also get to catch a glimpse of it running the HTC Sence interface. It doesn’t look like HTC’s stylish UI has undergone any radical changes, which should be good news for those partial to it.
Although HTC will be skipping the annual MWC expo in Barcelona, which will host major announcements by Samsung, LG, and Sony, the M10 is on track for a later announcement. The newest rumors point towards a March reveal, although an April 11 event in London has also been reported. We also heard that the ‘M10’ tag won’t hold up for the retail unit, rather HTC will think of a new “One” name. This seems appropriate, given that Perfume is supposed to be a re-boot of the company’s flagship One series. With it, HTC wants to answer criticisms of not differentiating the M8 and M9 enough, which has contributed to disappointing sales for the latter, and must have driven the design change decisions behind last year’s iPhone-like A9 and the new M10.
In terms of hardware, the upcoming HTC One M10 is expected to land with specs that include a 5.2-inch display – perhaps of the AMOLED kind – with a resolution of 1440 by 2560 pixels, a Snapdragon 820 SoC, as well as a 12MP primary camera with extra-large pixels.